Instagram Reintroduces Likes

In an effort to promote user wellbeing, Instagram removed the ability to view the total amount of “likes” on other users’ posts in 2019. Recently, some users have received this message, announcing that users may now choose whether or not they want to view total “like” counts. For years, users have debated about whether orContinue reading “Instagram Reintroduces Likes”

Here’s Why You Need To Use Instagram New Auto Captions

Following behind sites such as Zoom, Twitter spaces, and TikTok, Instagram has now added auto-captioning as a tool on the platform.  In the age of the minute video (ie; TikToks and Reels), Closed Captions are very important. 85% of videos on Facebook and Instagram timelines are watched without sounds. Without captions, audiences may scroll pastContinue reading “Here’s Why You Need To Use Instagram New Auto Captions”

Use these 3 Simple Facets to Develop Your Social Media Strategy

What is social media optimization? Optimization refers to the process of reviewing, analyzing, auditing, and making adjustments to your social media strategy to be inline with the best practice and standards. It’s not always as technical as it sounds. Here are three tips to develop your social media strategy.  Brand Alignment Firstly, you need toContinue reading “Use these 3 Simple Facets to Develop Your Social Media Strategy”

Creating Memorable Instagram Stories 

Stories are the quickest way to daily engage with your followers and provide updates. They’re low-commitment, as they only stay on your feed for a maximum of 24 hours, unless you highlight them. However, the feel and design of your stories is equally important to crafting your brand identity as posts on your grid. HereContinue reading “Creating Memorable Instagram Stories “

How to Thrive on Instagram Reels

Reels are the new fun tool sweeping the social media world. Although it does share some similarities with the minute-video sharing platform, TikTok, Instagram Reels have managed to carve out their own identity. Thinking of getting into Reels? Here are a few tips to get started! Follow Trends One of the best ways to getContinue reading “How to Thrive on Instagram Reels”

Designing a Beautiful Instagram Grid

With Instagram, aesthetics matter all around. It’s not only the look of each individual post, but how they seamlessly work together to make your brand’s Instagram grid into a beautiful thing. Below are three themes and ideas you can use to create a beautiful grid on your instagram feed.  Colour Code This one is superContinue reading “Designing a Beautiful Instagram Grid”