How to Thrive on Instagram Reels

Reels are the new fun tool sweeping the social media world. Although it does share some similarities with the minute-video sharing platform, TikTok, Instagram Reels have managed to carve out their own identity. Thinking of getting into Reels? Here are a few tips to get started!

  1. Follow Trends

One of the best ways to get views and engagement on your Reels is to follow popular trends. It feels counterintuitive, especially when combined with the next tip, but it works! The stitch features exist for a reason! Stitch your Reel with others or overlay your unique video over popular audio to bring attention to your content. 

  1. …But Also be Original

Hundreds of thousands of users upload Reels every day. To stick out on the platform you must add unique content. Now, you don’t have to come up with something totally inventive, just take a few extra minutes to consider how you can add your unique voice and perspective to your content. Your brand is as unique as your fingerprint, your audience should appreciate whatever fun spin you add to your content simply because it comes from you!

  1. Closed Captions

Closed Captions are extremely important. While you can’t automate this them (yet!), take a few moments to type out the captions in your Reels. Why is this so important? Because 85% of videos on Facebook and Instagram timelines are watched without sound. Audiences will likely scroll past any un-captioned content, and you’ll lose out on a huge chunk of potential viewers. Importantly, Deaf audience members value this inclusive addition! It’s always the right move to make your content as inclusive and accessible as you can.

  1. Find your Niche 

Veganism? Crazy unique snack food? Wellness? Design? There’s a Reels community out there for every interest! Finding your niche and posting consistently will help connect you with prospective new viewers and followers. Connect with other creators in your niche and engage with their content. Even if your first few posts don’t gain the most traction, stick with it. Remember, communities grow and flourish with time and commitment!

And that’s it! Want some more insight on how to use Instagram Reels as a tool for your food and snack business? Let’s Snack Toronto is a full-service social media agency that can help you get cooking on ways to increase your social engagement, create beautiful and inspiring content, and build your digital presence. 

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