UGC & Content Creator Network

150+ UGC Creators in Canada, USA and beyond

Our curated network of 150+ UGC creators spans across North America.
We vet every creator we work with, ensuring that at minimum 65% of our roster identifies as BIPOC. Our talent spans chefs, food stylists, photographers, and multidisciplinary artists—from painters and crocheters to jewellery makers—bringing depth and originality to every piece of content.

Our creators also produce content across multiple languages, including English, Spanish, French (Quebecois and Parisian dialects), Cantonese, Mandarin, Ukrainian, Tagalog, Hindi, Urdu, Punjabi, Arabic, and Portuguese—allowing brands to connect with diverse audiences in a way that feels natural and culturally fluent.

We don’t just match brands with creators.
It’s taken us over two years to build this program for one simple reason: we create teams that reflect culture and real artistry.

Video description. A female and male content creator are playing “poison roulette” with a bag of Nongshim Shrimp Chips and a dab of wasabi.

Food & Beverage Content Creators

Chefs, home cooks, food stylists, recipe developers, and more. The range of cooking ability ranges greatly from professional chefs, to first time cooks. Whatever your target demo is, we have a creator perfectly suited for it.

Video description: A woman applying makeup inspired by the limited time Demon Hunters packaging by Nongshim.

Lifestyle & Beauty Content Creators

Lifestyle creators, beauty, skincare, reading and everyday content. This category is perfect for trending content, and we have a ton of creators from Gen A to Baby Boomers. Whatever your target demo is, we definitely have someone for you.

Video description: A video of a can of sparkling Rubicon passionfruit juice being opened with custom Rubicon fruit nails, surrounded by fresh fruit and flowers.

Visual Artist Content Creators

Painters, illustrators, product-based artists, multidisciplinary creatives, and more. We’ve found creators that can knit, crochet, make candles, do watercolours, craft jewellery, bejewel, cross-stitch and more.

Why Our Creators Perform Differently

A graphic that says "Before Let's Snack Toronto" 0.17% Average engagement rate per post. Now: 9.74% average engagement rate per post. 5,635% increase.

When creators reflect culture, content performs differently. They bring unique backgrounds, personality and flavour – we supply them with perfectly brand-aligned scripts that match the brand identity exactly.

It feels more natural, more relevant, and more engaging—which is why brands working with our network consistently see stronger results. In one case, a client saw a 5,635% increase in engagement within the first year of working with our team.

This isn’t about trends. It’s about who’s creating the content—and why it resonates.


How We Support Our Creators

We don’t just source creators—we invest in them.

Our creators receive:

  • Ongoing training and feedback
  • Creative direction and campaign support
  • Props, styling elements, and production resources
  • Clear scripts with a point of contact for questions or issues.

This ensures consistency, quality, and content that actually delivers.

A graphic that says "Scripts written in house!" with various items creators receive: best practices guidelines, custom props, and ongoing training and workshops


Representation & Impact

Representation isn’t a feature of our network—it’s foundational.

  • 65% of our creators identify as BIPOC
  • We pay out ~$7,500 per month directly to creators across our network
  • We prioritize equitable access to paid opportunities and long-term partnerships

By building a more inclusive creator ecosystem, we’re not just improving content—we’re creating real socio-economic impact.



13+ Languages including English, French, Spanish, Hindi, Ukrainian,Cantonese, Mandarin, Tagalog, Urdu, Punjabi, Arabic, and Portuguese


Video description: An english speaking video of a donut and a cup of Tim Hortons coffee speaking to one another discussing Tim’s Rewards.
Video description: A spanish speaking video of a woman making nihari nachos.
Video description: A cantonese speaking video of a woman stocking up on Nongshim at a grocery store.
Video description: french speaking video of a man cooking a frittata using Shan spices.

30+ cities. 4+ countries. 13+ languages. One creator network.

Our creators span 30+ cities across North America such as Toronto, NYC, Dallas, Vancouver, Chicago and more, with additional presence in international markets like London and Australia.

Built to scale, our network expands alongside our clients—we can quickly source and onboard creators in key markets, so your content grows without losing local relevance. If you need presence in more than one market, we got you.


Some Brands We’ve Created Content For:

A collage of polaroid style images of various different content creators, with their first name written on each polaroid. The background is colourful and grainy with abstract blobs and squiggles.

Let’s build something that feels like culture—not content.