What’s Up With Clubhouse?

We know you’ve heard about it. Clubhouse is the new social network taking over your timeline. Did you know it can also be a powerful tool for your business? This is your guide to Clubhouse. What it is, how it works, and why you should be on it ASAP.

What is Clubhouse?
Clubhouse, despite its massive popularity, is a beta stage social networking app that is exclusively audio-based. Sort of like live podcasts. Users create groups, entitled ‘rooms’, where they can discuss a wide variety of topics. Hosts and speakers can invite audience members to speak on the topic of choice. For now, the app is only available in the Apple App Store and new users must be invited by members.

How To Use Clubhouse For Business

Networking
Clubhouse is an excellent platform to communicate with like-minded professionals in your field. You can collaborate with entrepreneurs, seasoned professionals, students and more from across the world to gain perspectives and insights. Clubhouse presents a unique networking opportunity because it is the only social media platform that allows long-form, verbal conversation between users, which is much more effective than 280 character blurbs and exchanging the occasional comment.

Learning
Learning from pros for free is made easy on Clubhouse. Elon Musk, Kevin Hart, and Mark Zuckerberg and other celebrity business people are flocking to Clubhouse to share their experiences and answer questions daily. Clubhouse rooms designed specifically for professional development can provide local, national, or even international information on the newest and latest in the industry. Live workshops, Q&A sessions, and conferences are available on pretty much any subject you can imagine. The great news? It’s all free!

New Business
Many people use the networking opportunities available in Clubhouse as a way to generate interest in their brand. Host exciting rooms organized by your business’s Clubhouse account, interact with users and participate in “advertise yourself” style rooms. There are so many ways that you can use Clubhouse as a marketing tool, don’t be shy, promote yourself! Want an invite? DM us on Instagram! @letssnacktoronto

Want to learn more about using social media as a tool for your food and snack business? Let’s Snack Toronto is a full-service social media agency that can help you get cooking on ways to increase your social engagement and build your digital presence.

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