Trump has recently agreed to give ByteDance (The parent company of TikTok) 45 days to negotiate a sale with Microsoft. According to Global News, this comes after Trump’s statement on Friday that he was planning to ban TikTok in the United States, and dismissed the idea of sale to Microsoft.
So what does this mean for Canada?
While TikTok has quickly amassed 500 million users globally, they are also well known for their highly specific curated feeds, or For You Page. It is not uncommon to stumble across a video that specifically calls out users specific location, race, or even sexual orientation.
TikTok groups users together based on the content they like or put out, so the chances that your content is seen by users in a different geographic location is quite unlikely unless your account is fairly massive. Will smaller creators have less of an opportunity to have their content seen? Possibly. But TikTok being banned in the States may actually be advantageous to Canadian creators, as there will be less competition to have their content seen.
We’ll see how TikTok responds to the ban – with Byte App already doing a pretty aggressive push to pick up disgruntled American users.
If you’re a Canadian creator, here’s my advice.
- Keep a routine posting schedule.
- Start interacting with global users to expand the geographic reach of your own videos.