The goal: launch the world’s first ever colour eReader
the data
Over 60 days, we were able to establish the brand with substantial social proof with 82,126,402 impressions over multiple platforms
398,370
Total followers across all channels
82,126,402
Impressions
642,455
Engagements
Client:
Rakuten Kobo
Goal:
The Kobo Colour Campaign celebrated a groundbreaking innovation in the eReader market: the launch of the first-ever colour eReader by Kobo. This campaign transformed how readers experienced books, magazines, and comics, bringing colourful visuals to a traditionally monochromatic medium.
To execute this new product launch, we designed a creative, multi-platform social media strategy that captivated audiences, sparked intrigue, and positioned Kobo as a leader in ereader innovation forever. The campaign leaned into simple, yet powerful, tactics to create buzz, engagement, and anticipation.
Platforms:
Instagram, TikTok, Facebook, LinkedIn, X
Cast Study Duration:
30 days
March 2024
Strategy:
Image & Video heavy, storytelling heavy
+13,386
Instagram followers
in 60 days
+ 3,533
TikTok followers
in 60 days
